Cross-Channel Loyalty gives us an easy, seamless flow of customers placing orders

Meet Great Khan's Mongolian BBQ

A San Jose staple since 1997, Great Khan's Mongolian BBQ has long been a culinary landmark inside Eastridge Mall.

Owned and operated by Dilpreet Bhandal, the fast-casual favorite specializes in fully customizable Mongolian barbecue bowls: crisp vegetables, a variety of meats, noodles, and signature sauces — all grilled fresh in front of guests.

"Our ingredients, your recipe" has always been their motto. But as dining and shopping habits evolved, Great Khan's needed a way to stay top-of-mind when customers weren't at the mall.

From mall to mobile

When Great Khan's joined DoorDash in November 2024, they weren't sure how their theatrical live-cooking experience would translate to delivery. The business relied almost entirely on in-person interactions, and they didn’t yet have the tools to keep in touch with guests or understand customer behaviors.

So they were pleasantly surprised when customers quickly embraced them online. After early success on DoorDash Marketplace, Great Khan's invested in DoorDash Direct package, giving them access to:

• A branded mobile app and website

• Cross-Channel Loyalty

• Automated marketing campaigns

• Customer ordering insights

"DoorDash opened up avenues we never imagined. We're really thankful we took this route."

— Dilpreet Bhandal, Owner, Great Khan's

Great Khan's, greater brand

With their new branded mobile app and Direct Ordering site, customers now experience the Great Khan's brand wherever they order. Plus, built-in customer data enables fast checkout, saved preferences, and personalized recommendations, making each order feel intuitive and familiar.

The result? Dilpreet says customer relationships are now stronger than ever.

"The branded experience feels like Great Khan's, not DoorDash. Customers get our name, our look, our vibe. It's tailored directly to us."

— Dilpreet Bhandal, Owner, Great Khan's

A new era of loyalty (and profits)

Great Khan's launched Cross-Channel Loyalty in March of 2025, enabling the business to reward guests no matter how they order — in-store, online, through their branded mobile app, and on DoorDash.

With Cross-Channel Loyalty, Great Khan's generated more than $7,500 in loyalty-attributed sales from in-store loyalty customers from October to December 2025. And, more than half of their in-store loyalty members are frequent customers, meaning they order at least every other month.

"Cross-Channel Loyalty gives us an easy, seamless flow of customers placing orders and coming back over and over again."

— Dilpreet Bhandal, Owner, Great Khan's

Never letting the sizzle fade

Before DoorDash, Great Khan's had no way to reconnect with customers after a visit. Today, automated email reminders keep their brand in front of customers — without requiring extra effort from the team.

Most importantly, owning their digital presence through DoorDash Direct Pro package, gives Great Khan's full control over how customers experience their brand online.

 "It's very important for us to drive sales on our own channels. When customers order directly from us, we get to tailor the experience."

— Dilpreet Bhandal, Owner, Great Khan's

Bringing a decades-old favorite into the digital age

DoorDash Direct helps Great Khan's combine everything customers have always loved — the sights, smells, and excitement of their live grill — with modern tools that build long-term loyalty.

From personalized engagement to a branded app that feels unmistakably like Great Khan's, they're extending a decades-long legacy into the digital age — and building the next generation of regulars along the way.

Interested in learning more about DoorDash Direct?