More customers are looking for their dining options online, which is where DoorDash can help. In fact, according to our 2024 Restaurant Online Ordering Trends Report, more than half of consumers (51%) preferred to browse for food in third-party apps — and third-party platforms are the top channel for online ordering. To help you get the most out of DoorDash, we have a number of products and services that can help you gain greater visibility, grow your business, and increase restaurant profits on the DoorDash app and beyond. To discover new DoorDash products and services, you can use the Solutions Center in the Merchant Portal or if you’d like to grow your business on your own channels, you can check out the DoorDash Commerce Platform.
What DoorDash products and services are available?
We put restaurants’ needs first, listening to feedback from restaurant owners and building tools designed around common problems restaurateurs face. To hear from your peers firsthand, below are some articles on how top restaurants used different DoorDash offerings to:
Optimize their business: Expand the business in new ways.
Attract new customers: Reach new customers and get more orders.
Increase order size and volume: Get more orders and larger orders.
Grow online: Grow your business with the DoorDash Commerce Platform.
How to optimize your business
The DoorDash optimization score evaluates your store's sales and operations and provides an estimate of its sales potential on DoorDash. You can increase your score by completing actions on the list of recommendations specific to your store. Increasing your score and implementing recommended actions can lead to greater success on the DoorDash platform. To understand where to find your optimization score in the Merchant Portal and take advantage of its valuable insights, head over to Optimize Your Business.
How to attract new customers
Get noticed by new customers and drive more orders with in-app ads and promotions. Ads (or Sponsored Listings) give you prime real estate in the DoorDash app, so you get noticed by new customers. Promotions let you offer discounts or free items to encourage customers to place orders, and Online Ordering promotions use similar incentives to get customers to place commission-free orders directly on your website. Click below to learn more about these features:
DoorDash marketing 101: Learn ways DoorDash can help increase restaurant profits.
Ads & promos deep dive: Ways to customize your ads and promotions to align with your business goals.
Find out how The Melt used Sponsored Listings to grow their delivery sales from 5% to 50%.
How to increase your order volume and size
Increase online restaurant sales by providing incentives encouraging customers to spend more when ordering from you. There are a number of ways to do this, including:
Alcohol sales: Add alcohol to your menu to help reach new customers and increase subtotals.
High-performing menu: Create a menu that gives customers what they want and doesn’t burden your kitchen.
Menu Pricing: Benefits of consistent pricing in your restaurant and on DoorDash.
Want to hear how Señor G effectively increased their order size? Visit How to Increase Your Order Size and Volume.
How to build repeat business
Regulars are the backbone of success. There are a number of ways you can remind and incentivize customers to keep coming back for more. Click on the below to learn more:
DashPass: Increase sales by tapping into DashPass subscribers, customers who order more frequently and spend more per order.
Become part of Most Loved: Gain more in-app visibility, recognition, and other exclusive perks.
Improve your customer experience: Strategies to make your business enticing to customers.
Here are some tips from your peers on how to get repeat customers.
How to add DoorDash solutions in the Merchant Portal
To make it easier to find the solutions that fit your restaurant’s needs, we’ve designated the Solutions Center in the Merchant Portal to everything growth-related. There, you can search through our features based on your business objective, whether it's attracting new customers, increasing order size, or building repeat customers. To do so:
Log into the Merchant Portal.
Click on Add Solutions in the left navigation bar.
Products on the Solutions Center page are organized by business need. Pick the product you are interested in.
Follow the prompts to provide other required information.
Grow your business with the DoorDash Commerce Platform
DoorDash not only offers the tools mentioned above to help you succeed in the DoorDash app, but we also have options to help you grow in other parts of your business. The DoorDash Commerce Platform offers an à la carte suite of products that help you grow your business on your own channels — whether that’s in-store or off-premise.
Online Ordering: Create a brandable online ordering solution that makes it easy to grow sales across your own channels (website, native apps, social media, Google page).
Drive On-Demand: Maximize your profits by offering delivery without managing your own fleet of drivers.
Phone Ordering: Deliver a great experience to call-in customers while freeing up your staff to focus on in-store customers.
Tableside Order & Pay: Offer a digital in-store ordering solution that uses QR codes to streamline the in-store experience for customers.
Customer Support Solutions: Resolve any customer-related issue and keep customers happy with a dedicated support line staffed by highly-trained agents.
Learn more about the DoorDash Commerce Platform. If you are interested in how DoorDash can help you increase sales on your own website, check out how Honey’s Kettle boosted its online orders by 62.5% in just seven months through Online Ordering in How to Grow Online with DoorDash.
We hope these offer inspiration on how to grow your business. DoorDash is your go-to for growing your restaurant in today's digital-first world. Using the Solutions Center in the Merchant Portal, you can find tools to solve any growth problems your business may face. With tools for everything from getting your menu online, snagging new customers with eye-catching ads, reaching a variety of customers with the DoorDash Commerce Platform, to bulking up order sizes with alcohol sales, it's all about making your restaurant stand out online. Whether you aim to increase restaurant profits, attract repeat customers, or just get your dishes in front of more eyes, DoorDash has your back. It's effective and all about meeting your customers where they're at.
Ready for the next lesson? Learn how to attract new customers.
