DoorDash charges a commission on delivery and pickup orders to cover marketing, delivery, and support costs – helping you reach more customers. You can choose from Basic, Plus, or Premier pricing plans depending on how much built-in marketing support you want.
Explore DoorDash pricing, what pickup and delivery commission and fees on DoorDash cover, and how they help bring value to your business and your broader community.
What are DoorDash commission rates and pricing plans?
Every business is unique, which is why we offer a variety of products, services, and pricing structures that support different goals. DoorDash pricing plans give restaurants more options for their partnership with DoorDash — including the ability to choose a plan based on the commission rate and level of built-in marketing support they want.
Delivery services get a bad rap because of the commission, but DoorDash is bringing us new clients. That's how I look at the commission — we're paying for advertising and customer acquisition.
What are my options for using DoorDash products?
DoorDash offers a variety of pricing plans so that you can choose the option that best fits the specific needs and goals of your business. To help you understand how much DoorDash costs for your business, let's review the pricing and fee structures for three popular DoorDash products: DoorDash Marketplace, Online Ordering, and DoorDash Drive On-Demand.
Marketplace: Delivery and Pickup on DoorDash
When you become a DoorDash partner, customers find your restaurant on the DoorDash app or website and place orders for delivery or pickup. You'll manage incoming orders through a tablet or point of sale integration, and DoorDash will facilitate the delivery logistics with Dashers.
DoorDash Marketplace partners pay a commission for each order, and we offer three tiers of DoorDash pricing plans¹ with different commission rates and marketing support. Restaurants choose from commission rates based on varying levels of built-in marketing. There are no payment processing fees for restaurants on DoorDash app or website orders, no termination fees, and no flat fees unless you choose to use a DoorDash tablet. DoorDash tablet pricing varies by region. You can learn more here. You can also change your plan at any time.
If you sign up for a Plus or Premier pricing plan, you’ll reach DashPass customers—frequent, high-value diners who order more often and spend more than non-DashPass customers. This is a win-win for restaurants, as they can access higher spending customers, while shoppers pay lower service and delivery fees.
Online Ordering: your own website for direct ordering
DoorDash's Online Ordering is part of the DoorDash Commerce Platform, a collection of products and tools that help merchants scale their businesses and their brands. Online Ordering enables you to drive sales and acquire new regulars with ordering done directly through your own channels. The DoorDash Commerce Platform Starter Package is included in your DoorDash Marketplace account, while the Boost and Pro packages provide more advanced tools to build customer loyalty and drive sales.
With the Starter Package, Online Ordering starts at 0% commission, with a credit card processing fee of 2.9% + $0.30 per order.
Get a Commerce Platform demoDoorDash Drive On-Demand: access to delivery for your own app or site
DoorDash Drive On-Demand is ideal for restaurants that already have an online ordering system.
Drive On-Demand is a reliable and easy-to-use delivery fulfillment solution that allows you to offer customers delivery through your own app, website, or other ordering channel. You pay a flat fee per order, and a Dasher will deliver directly to your customers. You can either automate deliveries through your Middleware Provider or request Dashers when you need them.
Merchants who use DoorDash Drive On-Demand pay a flat delivery fee per delivery with no signup, subscription, payment processing, or termination fees.
What do DoorDash commissions and fees cover?
The pickup and delivery commission and fees paid by merchants support a variety of services that ultimately benefit your business and community. Here are some of the initiatives that those commissions and fees cover.
Advertising and marketing: Being on DoorDash helps put your business in front of new and repeat customers. If you’re on the DoorDash Premier pricing plan, this includes automatic ads (Sponsored Listings) run on your behalf – at no additional cost² – to help more customers discover your restaurant.
Dasher pay and insurance: We empower a community of Dashers, who make every delivery possible, by providing them flexible earning opportunities with competitive local pay, promotional pay, 24/7 support, third-party insurance, and exclusive discounts. Learn more about the Dasher Community at Dasher Central.
Customer service and support for consumers, merchants, and Dashers: Customers, business owners, and Dashers all have unique needs that often need addressing immediately. When something goes wrong with an order, we have a team of people ready to help 24/7 to solve customer issues, so they’ll continue to order from your business. If you need to contact us, head over to DoorDash Merchant Support.
Technology platform costs: It takes a world-class logistics, engineering, coding, marketing, and operations team to keep DoorDash, our Merchant Portal and tablet, and our Dasher app running.
Credit card processing: All DoorDash offerings include credit card processing and with Online Ordering starts at 0% commission with a credit card processing fee of 2.9% + $0.30 per order.
How can I make the most out of my DoorDash partnership?
DoorDash offers a number of additional products and features to help you get the most out of your partnership:
Use Online Ordering
Add your Online Ordering website link across your website, social media, Yelp, and Google Business pages to generate direct orders.
Become a DashPass restaurant partner
Join DashPass, included in the Plus and Premier plans, to get more access to DoorDash customers who typically order more frequently and spend more per order.
Launch Sponsored Listings
Boost your store’s visibility with ads in the DoorDash app and on the website. Premier partners get automatic ad support at no extra cost, while Basic and Plus partners can launch Sponsored Listings anytime, paying only for orders placed through their ads—not for clicks or impressions.
Add catering
Offer full-service catering delivery to your customers with your own online ordering system. Experienced, highly-rated Dashers will handle delivery and setup.
Grow with built-in marketing support
Premier partners get automatic ads², a free professional photoshoot with a $200 credit toward extra costs,³ and 35% off the DoorDash Commerce Platform Pro package to help you reach more customers and run your business more efficiently.⁴
Use Promotions
Attract new and repeat customers with unique promotions that entice them to order and spend more per order. Only pay for orders, not clicks or impressions.
Create a virtual restaurant
Open your own virtual brand on DoorDash to increase orders. Remember to follow our virtual brand requirements.
Include alcohol delivery
If legally permitted, add alcohol to your DoorDash menu to help reach new customers and increase subtotals, while maintaining compliance with local regulations.
Optimize your DoorDash menu
Follow our tips to maximize your menu to provide your customers with a better experience, ease the burden on your kitchen, and drive customer loyalty and growth.
Access financing with DoorDash Capital
Get easy access to capital through a partnership between DoorDash and Parafin, a business financing provider. Find out how to get funding with DoorDash Capital.
Partnering with DoorDash enables merchants to offer the delivery and pickup solutions that customers expect, without having to manage the logistics. Now you understand how DoorDash’s fees and commissions work to support a platform that allows businesses to reach new customers, drive incremental sales, and enable Dashers to earn when it works for them.
Log in to the PortalFor more information on all of the DoorDash solutions available to you, check out our article Which DoorDash Plans and Products Are Right for You?
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