What are Collections?
Collections are a new merchandising feature that lets merchants group items already on menus — new arrivals, seasonal specials, limited-time offers, or customer favorites — into a customizable, themed showcase. Featuring your best or most timely items this way is linked to increased conversion and orders.
How to create a Collection?
To create a Collection, go to Menu Manager in Merchant Portal, select the Collections tab, and choose a suggested seasonal template (like Summer Specials) or start from scratch. Within your Collection:
Select the items you want to feature — items must already exist on your menu to be featured in the Collection
Customize your Collection name (unless using a template)
Add a Collection photo
Set your Collection duration (max limit: 100 days)
Choose which of your stores it applies to
You can update or refresh your Collection anytime your specials change.
The Collection header photo appears as the spotlight image of the new menu section and must be a standard 16:9 horizontal photo, at least 1400 x 800, and under 20MB in jpeg or png format. Collection headers can now include limited campaign elements, such as a campaign character or short text, as long as the food stays the focal point. Any text must be brief, secondary to the image, and directly about the food or the offer (e.g., “made with real pumpkin”). Fine print such as T&Cs must be minimal and placed at the bottom of the image. Callouts that describe specific item configurations or sizes (e.g., “large fries” bubbles) and background logos, branding, and slogans aren’t allowed. This guidance applies to Collection headers only. Menu item images, store headers, and search positions remain under existing image policy.
Items must have images to display in Collections. Item photos are automatically pulled from existing items into the Collections.
How to view a Collection?
On your store page, a Collection shows up in two places: a header chip customers can tap to see everything in one spot, and a spotlighted section further down your menu that replaces "Most Ordered."
How to update/delete my Collection?
After creating a Collection, navigate back to the Collection page to see which Collections are active (i.e., in the Collection date range), and which is live (currently displayed on the menu). To change which Collection is live, switch other active Collections to inactive or delete them. To edit your Collection, click the pencil icon in the Collection table. To delete your Collection, click the trash icon in the Collection table.
How do I know if my Collection is driving sales?
To see if your Collection is driving sales, log into the Merchant Portal, click Insights, then Product Mix to see sales performance for your Collection items.
